About

I began my academic journey in 2007 when I moved to Jerusalem to pursue my studies at the Bezalel Academy of Arts and Design. I enrolled in the Department of Visual Communication, renowned for its demanding and intensive curriculum. During my four years there, I rarely had the luxury of a good night’s sleep. However, I successfully earned my Bachelor’s degree in 2011.
 
I’ve had the privilege of being in touch with various fields connected to visual art and graphic design over the years. After my tenure in Tel Aviv as a Graphic Designer at a UX/UI studio, I transitioned to the role of Art Director at the art and design magazine, Time Out Tel-Aviv. In this position, I had the responsibility of overseeing and guiding a team of graphic designers, ensuring everything operated smoothly within very tightschedules.
 
Over the years, I have worked as a visual artist, graphic designer, and art director, collaborating extensively with designers, artists, and musicians. I have also continued to participate in exhibitions, festivals, projects, and partnerships on a global scale. Notable brand collaborations have included Adidas Originals, Absolut Vodka, Heineken Beer, Insight, XRAY Eyewear, the Cannes Film Festival, and the Azores Fringe Festival.
 
In 2016, I officially moved to Los Angeles with an artist visa (O1). After visiting and falling in love with the city, I wanted to live and work in LA because I felt incredibly inspired.
 
There are two main anchors in my career: graphic design and art direction. In these areas, I am connected with clients and provide services based on their needs, such as logo design, icon design, illustrations, website development, and, above all, comprehensive branding and visual language solutions.
 
My second significant anchor is art. I consider myself a multidisciplinary artist, and I’m very intuitive in choosing the medium to convey my ideas, inspirations, and insights. I work with painting, videos, ready-made materials, and sculpting, exploring anything that piques my interest. I’ve had a few solo shows and participated in numerous group exhibitions. I view each exhibition as an educational experience, and I truly enjoy showcasing my art!